Adding microdata to Web pages helps search engines to better understand the pages’ content, their topics, etc. The main purpose of microdata is Search Engine Optimization.This information is not visible to humans: it is pure semantic information.
- <section itemscope itemtype=“http://schema.org/Person”>
- <h1>Contact Information</h1>
- <dd itemprop=“name”>Michel Buffa</dd>
- <dd><span itemprop=“jobTitle”>
- Professor/Researcher/Scientist</span> for
- <span itemprop=“affiliation”>
- University of Côte d’Azur, France
- <!– SURFACE ADDRESS GOES HERE –>
- <h1>My different online public accounts</h1>
- <li><a href=“http://www.twitter.com/micbuffa”
- itemprop=“url”>Twitter profile</a></li>
- <li><a href=“http://www.blogger.com/micbuffa”
- itemprop=“url”>Michel Buffa’s blog</a></li>
One of the most popular resources for testing microdata (as well as microformats and RDFa) is the Google page about rich snippets and structured data. This page contains a link to a structured data testing tool that you can use to see how Google recognizes the semantic data you embed in your HTML code.
There are many tools available (most are free) that you can use for generating, visualizing and debugging microdata. We list some of them in this page, but feel free to share the tools you find / like in the forums.
There are many free tools you can use to automatically generate microdata for describing persons, restaurants, movies, products, organizations, etc. such as:
- Search for “microdata generators” using your favorite search engine, and you will find lots!
EXAMPLES OF WELL STRUCTURED PAGES: